New online offering for standard shipments
td.Basic offers Lufthansa quality for particularly price-sensitive cargo
Frankfurt, 19 July 2016
Lufthansa Cargo is going on the offensive in the highly competitive air cargo market. td.Basic, a new online offering for standard air cargo, will be available from September 2016. It offers the high Lufthansa quality at extremely attractive prices. This will be made possible by simpler background processes, booking via the cargo airline’s online channels only and a somewhat longer duration. As a result, the Lufthansa subsidiary’s new basic product will be suited to any shipments where the customer is happy to accept a transit time of three days more on average than with the familiar td.Pro standard product, which will still be offered.
“We are now adding a price offensive to our long-standing quality offensive. Our customers will be able to benefit from Lufthansa quality with particularly price-sensitive cargo as well from September. With this innovative basic offering, we are enhancing our product range and charting a path for growth in the standard cargo segment”, said Dr Alexis von Hoensbroech, Board Member Product and Sales at Lufthansa Cargo. “Our new online offering underscores that Lufthansa Cargo remains a forerunner when it comes to developing innovative products.”
The new td.Basic online product will complement the td.Pro standard offering and td.Flash express offering at Lufthansa’s cargo arm in the future. “This means we will be giving our customers even greater influence over the speed and price of our transport services”, said von Hoensbroech. The new product is part of the company’s new Cargo Evolution strategy, with which Lufthansa Cargo is hoping to advance digitisation and become the number one in the world for air cargo services, amongst other things.
The new td.Basic product will be available for booking via all of Lufthansa Cargo’s online channels from September 2016 onwards.