Lufthansa Cargo in dialogue with customers
More than 160 industry experts hosted in Frankfurt
“We want to grow again, and profitably so”, emphasised Dr. Alexis von Hoensbroech, Board Member Products & Sales at Europe’s leading cargo airline, last Wednesday at the Lufthansa Cargo in Dialogue event. More than 160 logistics industry representatives accepted Lufthansa Cargo’s invitation to exchange experiences in Frankfurt over two days. After a challenging 2016, CEO and Chairman of the Executive Board Peter Gerber is also hopeful and optimistic about the new year and the sector: “We are on the right track for the future. Lufthansa Cargo is one of the key players in the air cargo industry and will remain so.”
With this in mind, investment will be made in the Frankfurt hub and the other pillars of the Cargo Evolution strategy will be advanced. Examples of these include the new product structure with the recently launched td.Basic and myAirCargo products, both of which can only be booked online, and cooperation with other airlines. Quality and digitisation are right at the top of the agenda – demands placed on Lufthansa itself, but also on the customer.