proMotion November 2017
Dear Customers and Partners,
Have you ever wondered how new services are created? Time and again, we tell you about the improvements − both big and small − in our product range, but what exactly does the process entail?
Here at Lufthansa Cargo, I am responsible for Product & Service Development, which means I am in charge of the team that advances innovation and ongoing development in our portfolio of products and services. Three things are extremely important to me in these efforts: ideas, cooperation and boldness.
Ideas are key to any and all changes. At Lufthansa Cargo, product development is the place where such ideas are collected. These ideas can include everything from a flash of inspiration on the way to work to an elaborate plan. We take the ideas and first evaluate them from all angles. Depending on the undertaking, this process can last a week or four months. Afterward, we decide whether to turn a flash of inspiration into a new product or service, and determine if it adds value. If so, we then proceed with the plan. The road to launching a new service is sometimes short and straight, though it can also be long and filled with twists and turns.
However, implementation is not the only thing under our control. As we proceed with new developments, it sometimes becomes necessary for us not only to initiate projects, but also to end or interrupt them and refocus. Part of product development entails actively retiring or pulling existing products and services from the portfolio if they do not meet the level of expected demand. Doing so is essential to keeping our range of services transparent and clear. Some ideas we put on the back burner for the time being because the time for them is not yet right.
Cooperation adds the necessary spice to our work. Talking with our customers, other companies or even entirely different industries opens our eyes to new things time and again. A look at the bigger picture reveals what issues are relevant to us and how they can be put into practice in other areas and companies. We can learn a great deal from one another.
Boldness and openness are key ingredients in this mix as well. We need to try things out − without being afraid of failure. We can perform theoretical analysis on ideas of every shape and color, but how they work out in practice is what ultimately counts, and sometimes an idea or plan develops differently than expected in a real-world setting − both for the better and the worse. But you can only find that out by being bold and open enough to try something new in the first place.
I look forward to discussing, evaluating and introducing many ideas in the year ahead. Together with you, we will shape this exciting, fast-paced market.
Head of Product Development
Who are the people in this picture?
Our team consists of product and service developers. Behind them are project managers who develop, evaluate and introduce new focal points. They handle these efforts on their own for smaller projects, while larger projects involve collaboration with many points of contact, colleagues and partners.
What does the Product Development team stand for?
Change that creates and adds value! We advance ideas, innovations and adjustments in our portfolio, from the initial idea to implementation.
What are three concepts that drive you?
Customer needs, market leadership and market design.
The needs of the customer drive our actions. We look for solutions for the wide range of customer requests in an ever-changing market. At the same time, we clearly aim to lead and actively shape the market in product development.
What are some of the highlights of your work? What are the next milestones?
We are always excited of course whenever a new product or a new service is booked for the first time. But time after time, the real highlights come down to the fantastic dialogue we have with a wide range of parties and stakeholders. We connect with many departments, customers, external partners and even those outside the aviation industry. It is great to see how we all learn from and inspire one another, always improving in the process.
One of our next and most important goals is the implementation of a modular structure. We want to add greater flexibility to our range in order to address your needs with even more precision.
What have you always wanted to say to our customers and partners?
Thank you for the partnership and feedback. We really appreciate it, since we firmly believe that the best results are achieved together. Let us continue working together in a spirit of trust and learning from one another in order to advance the industry − and to provide you with the best products and services.
Win gifts from all around the world.
More than 100,000 follower love our striking Instagram account and we are happy to tell you there is something special around the corner. Christmas is already approaching. Don’t miss out on our 2017 Advent calendar on Instagram. Follow us and take the opportunity to win one of 24 great gifts from all around the world. Things kick off on December 1.
Follow this link to our Instagram profile.
- Best packaging solution for passive temperature control. The va-Q-tainer.
- Sneak preview “planet” takes a look at the future of the logistics industry.
- Over EUR 27,000 for Cargo Human Care Cargo Human Care presented with proceeds from the 3rd Office City Run.
- International Floriculture Trade Fair. November 8-10, 2017.
Best packaging solution for passive temperature control. The va-Q-tainer.
Unique passive cooling containers offer five days of constant temperature.
As of now, you are able to rent the new va-Q-tec containers worldwide at numerous stations. These thermal containers operate within all possible conditions and enable temperature-controlled solutions for three temperature ranges between -25°C and+25°C. Through this new partnership, you benefit from the combination of our extensive, high-coverage network with the advanced container rental service of va-Q-tec.
“We are delighted to be able to offer the innovative va-Q-tainers directly to our customers. The broad portfolio of Lufthansa Cargo is thus expanding to include an excellent choice in the passive refrigeration segment,” said Dr. Alexis von Hoensbroech, Lufthansa Cargo Executive Board member for Product and Sales, at the signing of the contract.
Dr. Joachim Kuhn, CEO of va-Q-tec, added: “Our thermal containers, with their outstanding performance of five days of temperature stability under all realistically conceivable conditions, are now available directly through Lufthansa Cargo. This will have a very positive effect on Germany as the fourth largest pharmaceutical market in the world. We are very proud to have secured Lufthansa Cargo as a strong partner not only in Germany, but also in Asia, India, the U.S. and South America.”
The high-quality containers enable temperature-controlled transport in four sizes and can hold up to two U.S. pallets. These advanced passive thermal containers offer constant temperature control up to five days without the need for external energy sources. The award-winning technology enables safe transport of your temperature-sensitive goods all over the world.
Sneak preview: “planet” takes a look at the future of the logistics industry.
Digitalization, connectivity and big data are radically changing business and revolutionizing the logistics industry as well. Even airfreight is feeling their impact. That is why we are showcasing our industry’s future through key highlights in the new “planet.” What innovations does Lufthansa Cargo have ready for you? What risks and challenges do new technologies entail? What does a start-up investor have to say about game changers in business? Find out in our new issue of “planet”!
During a “planet” on-site visit, Alexis von Hoensbroech, Lufthansa Cargo Executive Board Member for Product and Sales, had the opportunity to get up close to a satellite built by the German Aerospace Center (DLR). In just a few months, this satellite will be flying through space to test whether tomatoes can also grow on Mars and the moon.
This issue of “planet” is once again available as an app, of course. It features the highlights of the print edition as well as additional videos and photos. Simply download the magazine on your iPad − for free from the iTunes Store! You can also read the highlights in our Cargo Diaries.
Over EUR 27,000 for Cargo Human Care.
Cargo Human Care presented with the proceeds from the third Office City Run.
“What a fantastic amount – what an event! I can hardly take it in!” These were the words of a visibly delighted Fokko Doyen, Chairman of Cargo Human Care e.V. (CHC), when he was presented with a symbolic check for EUR 27,243.70. This amazing sum raised from this year’s Frankfurt/Niederrad Office City Run should help with the construction of a preschool in an impoverished area of Greater Nairobi. Some 100 children who would otherwise have no access to formal education are to be taught at the Happy Child School. Construction is due to begin shortly and the school should be completed in summer 2018.
Besides the Mothers’ Mercy Home orphanage, the John Kaheni Residence for young people and the regular provision of basic medical care to people in need in Kenya through volunteer German physicians, the construction of the school is the next big project for CHC, which only recently celebrated its tenth anniversary. “The Office City Run has really made leaps and bounds, and it is now a firm fixture in the calendars of many people and CHC. We are very grateful for this initiative and the wonderful and generous support of the many participants – runners and helpers, sponsors and supporters,” said Fokko Doyen. “We had almost exactly 1,000 registrations, more than 100 helpers, a great atmosphere, fun and positive feedback − it could hardly have gone any better,” said Uwe Schnier from Lufthansa’s Cargo Bulls sports club, still buzzing from the evening run in late August. “And then such an incredible achievement. It’s fantastic – and an incentive to keep going,” he said, speaking from the heart to the completely voluntary organizing team.
The fourth run is already being planned. It is scheduled to take place once again in late August in the Niederrad office district in 2018. The precise date is in the process of being agreed with the City of Frankfurt. More than 2,000 runners have lined up for the past three races, raising more than EUR 53,000 in keeping with the motto: Step by step. For a better future for children.
Lufthansa Cargo recently received the Corporate Social Responsibility Award at the Payload Asia Awards for its long-standing support of Cargo Human Care and many other projects. “We are extremely proud of this award and of all the employees who are committed to these great projects every day,” said Jacqueline Casini, Director of Communications & Environmental Management.
For up-to-date information on the Cargo Human Care projects, visit www.cargohumancare.de.
Meet us at the International Floriculture Trade Fair.
The Floriculture trade fair will be opening its doors from November 8-10, 2017.
With around 3000 exhibitors and visitors from 115 countries, the International Floriculture Trade Fair is one of the largest and most important trade fairs in this sector. Since 2010, the floristry industry meets every year at the three-day event.
Visit us at booth D5.12 in hall D and take the opportunity to learn more about us.
We look forward to your visit!