Logistics as far as the eye can see

From 5 to 8 May the halls of Munich Trade Fair Centre opened their doors to the public during this year’s “transport logistic”. Lufthansa Cargo was one of around 2000 exhibitors..

From 5 to 8 May the halls of Munich Trade Fair Centre opened their doors to the public during this year’s “transport logistic”. Lufthansa Cargo was one of around 2000 exhibitors.

There were nine exhibition halls and outside areas covering a total of 110,000 square metres of exhibition space for all the latest trends and developments in the world of logistics. "The show reflects the whole industry and all the current issues, it covers the whole value creation chain and all means of transport. Everyone who is anyone in the business meets up here every two years to network and forge new business. transport logistic is the highlight for the international industry", explained Stefan Rummel, the managing director of the Munich Exhibition Hall. Around 2000 exhibitors from over 60 countries used the show as an opportunity for networking and forging new business.

And, of course, Lufthansa Cargo was among the exhibitors with its own open stand to showcase its services and products at this 15th international specialist trade fair for logistics, mobility, IT and supply chain management. The cargo airline was in pole position right next to the entrance to the show area, symbolising Lufthansa Cargo's leading position in the German and European market. 20 employees from the fields of area management Germany, area management Europe/Africa and marketing looked after visitors, customers and prospects during the event. “transport logistic is a perfect framework for coming into face-to-face contact with customers and visitors. Here in Munich, the focus is very much on networking on the subject of logistics. I have already scheduled more than 15 customer meetings for the next three days and am looking forwards to all sorts of informal chats”, said Carsten Wirths, Vice President, Area Management Europe & Africa during the exhibition days.

"Our stand not only makes Lufthansa Cargo visible, it makes it a real experience", is how Bettina Petzold, Head of Marketing at Lufthansa Cargo, explained the concept of the stand. A look inside the 3D "Holotainer" gave the amazed visitors a view of hologram animations about the network, the fleet and ULDs which are unique anywhere in the world. A network map stretching to 13 by 5 metres around the walls of the stand gave them a first impression about Lufthansa Cargo's global objectives. The "digital menu" on five tablets gave visitors the opportunity to find out about the freight company on a virtual basis.

Those who had enough of being inside, headed off for the "Industry Cube". Although it was just around the corner of the stand, it was outside under the white and blue Bavarian sky. This station allowed visitors and customers to hold interesting talks about individual product solutions for the most important industries. Or simply lie back and relax on a Cargo lounger on the sun deck.