Lufthansa Cargo greets Italy with “Buongiorno”
MD-11 freighter becomes flying ambassador
A Lufthansa Cargo MD-11 freighter will carry the name “Buongiorno Italy” (“Good day, Italy”) around the world in the future. The aircraft with the official registration D-ALCM was named by Thomas Egenolf, Director Italy, Malta, UK and Ireland at Lufthansa Cargo during a special ceremony held at Milan Malpensa Airport in Milan, Italy. In keeping with tradition, the plane was welcomed by the airport fire brigade and with Italy’s typical spumante sparkling wine.
The name chosen for the aircraft, “Buongiorno Italy”, symbolises Italy's importance as one of the key markets in Europe’s air cargo industry. Thomas Egenolf said: “The greeting ‘Buongiorno Italy’ underlines the close link between Lufthansa Cargo and Italy. We are proud of being so well positioned in this important and highly competitive market with over 250 passenger and two freighter flights per week. With our active participation in the newly founded “Cluster Aereo” consisting of representatives from associations of forwarders, handing agents and airlines, we actively drive improvements in infrastructure, processes and recognition for the airfreight industry of Italy.”
Lufthansa Cargo has been providing services to customers in Italy ever since Lufthansa Cargo began operating, and the country has been served by two weekly freighter connections between Milan and Frankfurt since 2014.
The “Buongiorno Italy” is already the ninth Lufthansa Cargo aircraft to be renamed. The names of the aircraft are based on the winning idea of an open creative competition organised by Lufthansa Cargo to rename its entire fleet in 2013. More than 40,000 potential aeroplane names were received by Lufthansa Cargo within six weeks, and the jury decided on the idea of “Say hello around the world”. Accordingly, all freighters in the Lufthansa Cargo fleet will henceforth be named with greetings in around 20 languages.