proMotion February 2017
Dear customers and partners,
The past year proved to be very challenging for the global airfreight industry. Nine extremely difficult months were followed by an intensely busy fourth quarter that practically no one anticipated.
For Lufthansa Cargo, 2016 was a year of change. Not only did we launch a major cost-cutting program, we also initiated a number of important projects focused on innovation.
Now comes the year of implementation. We have already taken the first big step. We kicked off 2017 with a new organizational setup, which we presented to you back in December. Our Sales division has been restructured to facilitate shorter lines of communication, even more in-depth contact and additional flexibility moving forward.
Many more steps will follow, especially in terms of digitization. 2017 has been designated the year of digitization across the entire Lufthansa Group. You can read more about this in our article on the Digital Aviation Day. And Lufthansa Cargo is right at the forefront of the digitization trend, as evidenced most notably by what is surely our biggest investment project this year: our new eBooking platform, which will launch this fall.
There is also a wide variety of other initiatives. We unveiled our new eTracking tool in December, for example, and you can read more about our eAWB Data Capture tool in this current issue. Our eAWB team also reports on the next steps in the process of digitizing transport documents in our new section dedicated to introducing one of our teams.
The digital future is not the only investment that has us digging into our pockets, however. We will also continue to invest in our partnerships in 2017 to make our network even more attractive for you. Our infrastructure will also be upgraded step by step. The groundbreaking for the expansion of our Lufthansa Cargo Cool Center in Frankfurt is scheduled to take place shortly. We will be adding 3,300 m² to the Cool Center so we can meet your future requirements reliably and professionally. Our product portfolio is also being revised to align even more closely with your needs. Have a look at the initial efforts in the new video about our speed products.
As you might have guessed, we are moving full speed ahead in 2017! We want to be your first choice for airfreight − that is always our goal. Every single day, we are making every effort to achieve this. I look forward to engaging in constructive dialogue with you during many customer visits in the year ahead and to many new projects that we will tackle together.
Alexis von Hoensbroech
Introduction of the Team.
Who are the people behind this picture?
Our eFreight team consists of process managers and messaging specialists.
The process team focuses on digital process optimization. This includes defining paperless procedures and aligning them with all stakeholders. Our approaches also undergo coordination with the industry in IATA committees. Digital processes are then implemented globally within the Lufthansa Cargo network – carried out in close collaboration between our employees and customers.
Our messaging specialists are responsible for ensuring that our systems and our customers’ systems work together smoothly. In addition to the technical connection between the systems, excellent data quality is of particular concern.
What is the eFreight team’s focus?
eFreight – an IATA initiative – aims to drive the digitization of transport documents. The four transport documents (eAWB, eHM, eCSD and eDGD) in particular form the focus of our efforts. At the same time, we take an integrated approach to processes, standards and global rollouts. A key part of the team’s responsibility is implementing paperless processes and ensuring excellent data quality for the digital exchange of data. This is the only way to deliver tangible benefits with the new procedures for you, our customers.
In a nutshell, what drives you?
Customer wishes of the 21st century.
What are your next major milestones? What is the goal?
In addition to the eAWB, we are going to digitize three more documents. Specifically, they include the electronic house manifest − or eHM − for consolidated shipments; the eCSD, which is a format for the structured transmission of security information; as well as the eDGD, which is the electronic format used to prepare the shipper’s declaration for dangerous goods.
We are also working on speeding up the delivery of paperless freight.
What have you always wanted to say to our customers and partners?
Join in! Digitizing freight only works if we do it together – and it harbors tremendous potential for improvement for everyone involved in the supply chain!
Digital cargo world.
Digital Aviation Forum gives an insight into the future of freight.
To launch the year of digitization, the Lufthansa Group sent out invites to the Digital Aviation Forum. Around 80 journalists and over 100 HON Circle Members attended to learn all about digitization in the Lufthansa Group. We here at Lufthansa Cargo also presented two solutions for the future.
The eFreight project team presented paperless cargo shipping and demonstrated the resulting benefits for customers: faster and more efficient processing of shipments and a high level of transparency.
Another innovative Cargo development is the Mobile Handling app from the Handling Special Products Team. Thanks to this tool, it is possible for customers to track and control shipments, intervene in the event of deviations and transparently depict special consignments.
Find out more about the Digital Aviation Forum here.
Clear and simple.
New eAWB Data Capture application replaces old AWB Data Capture tool.
It has been live since January 17: the new eAWB Data Capture tool. The new tool is the ideal way for small and medium-sized customers to capture their AWB and HAWB data without needing their own IT interface to Lufthansa Cargo. But our Global, Business and Premium Partners will also be able to use the tool to check any messages transmitted via FWB. “The new interface offers our customers plenty of advantages”, said Thorsten Friedrich, Head of the eAWB Global Rollout. “The single sign-on feature is integrated into eServices; a second login is no longer needed. The tool provides a clear and simple interface with a step-by-step process and automatically prepopulated booking data. And everything is fully integrated into our Lufthansa Cargo system environment, which means immediate synchronization of data and feedback for users.”
Learn more about the app under eServices at www.lufthansa-cargo.com.
Choose your speed.
Between Frankfurt and New York, there are 5 time zones, 3 speeds and 1 decision to make – yours.
Whether you need to transport standard cargo from point A to point B within a specific period of time or ship a vital replacement part around the globe as fast as possible, we can always provide the perfect balance between timing and budget. Simply select the speed you need for your cargo.
Click here to learn more about your choice of 3 speeds in our new film or visit our website...
td.Basic is Lufthansa Cargo’s entry-level model. It combines a lower price with the quality Lufthansa is famous for. This product is only available online; it’s the perfect option for when time is key, but isn’t everything.
td.Pro is our efficient and reliable model for your standard cargo, regardless of its size and weight. With td.Pro, you can count on important cargo arriving on time and at the right place.
td.Flash combines speed, the highest level of quality, and rapidly available capacity. This product is for your highest-priority shipments; it’s the world’s leading express air cargo service, and there is no limit on the size of the shipment.
Meet with us at Fruit Logistica.
Lufthansa Cargo will be on site with its own booth at the leading trade show for fresh produce.
Fruit Logistica will be opening its doors to visitors from all across the world from February 8-10, 2017. Visit us in hall 25 at booth C-07 to get to know the latest solutions for the fresh produce trade.
A get-together will once again be held this year on February 9 from 4 p.m. to 6 p.m. with all of our experts at our booth. Get to know Executive Board member Dr. Alexis von Hoensbroech and many members of his management team, not to mention our colleagues from the perishable stations around the world and from our recently established Key Account Management team. We look forward to seeing you!
Every year, FRUIT LOGISTICA attracts more than 70,000 visitors from 130 countries to Berlin. Over 2,800 exhibitors from more than 80 countries will present themselves every day between 9 a.m. and 6 p.m.