Lufthansa Cargo with redesigned website

www.lufthansa-cargo.com offers more information in emotional online presentation

The Lufthansa Cargo homepage is reappearing in a bright new look after an Internet relaunch as from today. Totally re-styled, the website portrays the Company as emotional, innovative and customer-focused in its new online presence.

With its newly re-designed international website, the cargo carrier offers web visitors an entirely fresh approach to the Company and its services. Website users, after just a few navigation steps, obtain an overview of the diversity of Lufthansa Cargo and the fascinating world of the airfreight industry.
"We want users to experience the Company hands-on and communicate externally the emotionality of our business activities,"emphazised Lufthansa Cargo’s Director of Communications, Nils Haupt. "The new website will also mirror our Cargo Spirit."

This more emotional approach is expressed in an array of multimedia elements: Fascinating videos, striking photos and entertaining reports invite users right inside the world of Lufthansa Cargo. The Company’s products, its worldwide network and eServices are also attired in the new look, providing quick and user-friendly information about Lufthansa Cargo’s global portfolio. Available to the media is an extensive information portal with a large photo gallery.

The new homepage was developed in cooperation with rms. relationship marketing solutions. The Stuttgart agency has been responsible for Lufthansa Cargo’s website since mid-2007.